The colors are “a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent” —especially after a tumultuous year. According to Pantone, the two independent colors showcase how different elements come together to display a unified message of strength and hopefulness. Illuminating represents optimism and vivacity, while Ultimate Gray encourages “feelings of composure, steadiness and resilience.”

To help you start the year brighter and stronger, we developed color formulas to match Illuminating and Ultimate Gray in both our All-Purpose Dye and our DyeMore for Synthetics.

You can dye curtains, bed sheets, wearables, lamps, polyester rugs or whatever else your heart desires! Tag #RitDye to show us your Illuminating + Ultimate Gray creations.